Pitchfork

The essential guide to independent music

Globally recognised as the essential guide to independent music, Pitchfork has one of the web’s most loyal audiences and is widely regarded as the world’s primary tastemaker. A large audience of highly engaged influencers see Pitchfork as their primary music reference. Pitchfork’s must-read original content makes the site the largest and most authoritative independent music publication in the world

PitchFork.com

Key Stats

Monthly Uniques

124,244 per month

Daily Uniques

4,007 per day

Page Impressions

1,944,346 per month

Frequency

2.96 avg visits per month

Avg Session Duration

4:27 min:secs

Gender

64% male

36% female

Age

Audience Insights

70% Reading

Pitchfork for two years or more

50% Purchase

music every week

70% Primary Source

consider Pitchfork their primary music reference

Sources:
Quantcast, Australian traffic and demographic data, March 2012