Last.fm

Your musical check in

Last.fm is the world’s largest musical discovery service. It lets you effortlessly keep a record of what you listen to from any player. Based on the music you’ve already listened to, Last.fm will recommend you new tracks, artists, upcoming concerts and other users with a similar music taste.

Key Stats

Monthly Uniques

366,021 per month

Daily Uniques

18,199 per day

Page Impressions

4,020,175 per month

Frequency

2.18 avg visits per month

Avg Session Duration

5:08 mins:secs

Gender

60% male

40% female

Age

Audience Insights

90% Believe

Last.fm offers them something they can't find anywhere else

73% Use

for music recommendations

50% Spend

over $40 a month on music

Sources:
Last.fm Nielsen Site Census, Australian traffic, March 2012