The Hype Machine

The master of music blogs

Named “the master of music blogs” by Rolling Stone magazine, Hype Machine aggregates thousands of sites around the word to filter the best new music for a discerning audience. Only a music fan who is truly passionate about a song will take the time to write about it, and that’s what ends up on Hype Machine.

hypem.com

Key Stats

Monthly Uniques

37,710 per month

Daily Uniques

2,653 per day

Page Impressions

395,898 per month

Frequency

3.29 avg visits per month

Avg Session Duration

07:20 mins:secs

Gender

69% male

31% female

Age

Audience Insights

80% Go to a concert

at least once a month

84% Discover new music

via online music blogs

73% Spend

their monthly music budget on festival tickets

Sources:
Nielsen Net Ratings, Site Census, Domestic Traffic, March 2012
Quantcast, Australian demographic data, November 2011