Media

Sound Alliance has created some of Australia’s most loved web brands over the past decade. Sound Alliance is the first place to go to reach 18 to 29 year old Australians, with a suite of owned and operated sites, and an ever growing network of represented properties across music and lifestyle, that all lead the categories that they operate in.

  • Monthly Uniques

    1,087,712 per month

  • Daily Uniques

    52,543 per day

  • Pages

    17,564,828 per month

  • Frequency

    2.43 avg visits per month

  • Avg Session Duration

    3.76 mins:secs

  • Subscribers

    196,676 to our newsletters

Our Websites

inthemix

inthemix

Australia's #1 Music Community 

inthemix is Australia’s #1 music community. It is the first destination for music-loving 18 to 29 year olds to connect, discover, talk and interact with each other about clubs, music and festivals. inthemix is the most vibrant platform... View Full Site Profile...

Monthly Uniques
280,624 per month
Daily Uniques
13,544 per day
Page Impressions
4,680,492 per month
Frequency
1.94 avg visits per month
Avg Session Duration
3:35 mins:secs
Subscribers
118,874 to our newsletter
FasterLouder

FasterLouder

The home of Australian live music 

FasterLouder is the home of Australian live music, with a phenomenal body of local content, interviews, gig photos and the place where music fans get their news first. With a focus on the best local and international music, if it... View Full Site Profile...

Monthly Uniques
142,484 per month
Daily Uniques
7,338 per day
Page Impressions
3,568,089 per month
Frequency
2.09 avg visits per month
Avg Session Duration
2:35 mins:secs
Subscribers
53,527 to our newsletter
Mess+Noise

Mess+Noise

Australia’s premier alternative music community 

Informative, influential, irreverent and always ahead of the curve, reaching dedicated music fans first. Mess+Noise features vocal and active forums, music articles, record reviews, photo galleries and video content from local... View Full Site Profile...

Monthly Uniques
53,136 per month
Daily Uniques
3,117 per day
Page Impressions
824,413 per month
Frequency
2.90 avg visits per month
Avg Session Duration
5:01 mins:secs
Subscribers
6,516 to our newsletter
The Hype Machine

The Hype Machine

The master of music blogs 

Named “the master of music blogs” by Rolling Stone magazine, Hype Machine aggregates thousands of sites around the word to filter the best new music for a discerning audience. Only a music fan who is truly passionate about a song will... View Full Site Profile...

Monthly Uniques
37,710 per month
Daily Uniques
2,653 per day
Page Impressions
395,898 per month
Frequency
3.29 avg visits per month
Avg Session Duration
07:20 mins:secs
Pitchfork

Pitchfork

The essential guide to independent music 

Globally recognised as the essential guide to independent music, Pitchfork has one of the web’s most loyal audiences and is widely regarded as the world’s primary tastemaker. A large audience of highly engaged influencers see Pitchfork... View Full Site Profile...

Monthly Uniques
124,244 per month
Daily Uniques
4,007 per day
Page Impressions
1,944,346 per month
Frequency
2.96 avg visits per month
Avg Session Duration
4:27 min:secs
Last.fm

Last.fm

Your musical check in 

Last.fm is the world’s largest musical discovery service. It lets you effortlessly keep a record of what you listen to from any player. Based on the music you’ve already listened to, Last.fm will recommend you new tracks, artists,... View Full Site Profile...

Monthly Uniques
366,021 per month
Daily Uniques
18,199 per day
Page Impressions
4,020,175 per month
Frequency
2.18 avg visits per month
Avg Session Duration
5:08 mins:secs
Same Same

Same Same

Australia's #1 gay & lesbian lifestyle site 

Australia’s #1 gay and lesbian lifestyle website is the focal point for gay Australia online, using the latest technology to connect the community with each other in a positive and refreshing way. Same Same shapes and leads gay... View Full Site Profile...

Monthly Uniques
83,493 per month
Daily Uniques
3,685 per day
Page Impressions
2,131,415 per month
Frequency
1.64 avg visits per month
Avg Session Duration
03:39 mins:secs
Subscribers
17,759 to our newsletter

Sources:
Nielsen Net Ratings, Site Census, Domestic Traffic, March 2012
Pitchfork: Quantcast Australian Traffic, March 2012