Sound Alliance understands and knows how to communicate with 18 to 29 year olds. As the creators of some of the most loved online brands, Sound Alliance has a proven history of speaking to this audience in the right way, at the right time, and in the right places. Sound Alliance's strength lies in connecting brands with consumers in a meaningful and relevant way.
71% of our audience
are 18-29 Yrs
53% of our audience
are 25 Yrs+
74% visit our sites at least once a week
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|---|---|---|---|---|---|---|
| Age | ||||||
| Under 18 | 2% | 5% | 5% | 14% | 10% | 18% |
| 18-24 | 46% | 47% | 44% | 54% | 21% | 36% |
| 25-29 | 26% | 23% | 23% | 18% | 28% | 16% |
| 30-34 | 14% | 12% | 15% | 8% | 21% | 10% |
| 35+ | 12% | 13% | 14% | 6% | 20% | 20% |
| Gender | ||||||
| Male | 55% | 44% | 60% | 69% | 64% | 60% |
| Female | 45% | 56% | 40% | 31% | 36% | 40% |
| Employment | ||||||
| Full-time | 58% | 53% | 56% | na | na | na |
| Part-time/Casual/Contract/self employed | 21% | 25% | 23% | na | na | na |
| Student | 16% | 18% | 17% | na | na | na |
| Unemployed | 5% | 4% | 5% | na | na | na |
| Prefer not to say | 14% | 13% | 14% | 14% | na | 28% |
| Education | ||||||
| Certificate / diploma | 26% | 24% | na | 24% | 16% | 13% |
| HSC or equivalent | 16% | 17% | na | 14% | 13% | 17% |
| Postgraduate degree | 10% | 12% | na | 13% | 19% | 22% |
| Professional certification e.g. CPA | 4% | 2% | na | 3% | 4% | 3% |
| School certificate | 5% | 7% | na | 6% | 7% | 7% |
| Some secondary school | 4% | 5% | na | 5% | 5% | 5% |
| Undergraduate degree | 35% | 33% | na | 35% | 36% | 33% |
Sources:
Sound Alliance, Youth Insights Report, Dec 2010